Businesses are struggling, and people feel isolated. But you can stay connected. When it comes to your business, staying connected with your audience is more important now than ever. Do this by focusing on content marketing. ✔︎ BLOG - Blogs build trust, and people need reassurance. So, if you don’t have a blogging strategy , fix that. If the virus impacts your offering, you must regularly communicate. Expand your audience, educate, and create compelling and helpful CTAs, ✔︎ ✔︎ WEB COPY - Are you sending the right messages given today’s climate? Does your web copy reflect your current offerings? Copy updates can mean new clients. ✔︎ EMAIL - Contact your list to let them know you’re operational, to check-in, or to share new services or special discounts. ✔︎ SOCIAL MEDIA - Consistent posting has never been more critical. Be sure to interact and engage with comments and be authentic. Create polls and ask questions. Although most of us are remote now, we don’t have to be isolated. Con...
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