What Is The Best Lead Magnet Type And Why?
There are many to choose from. Below are my top go-to options and WHY I select them. 1. Checklists Quick, easy to digest, and actionable . Checklists prevent people from feeling overwhelmed (as long as there are 10 or fewer steps). Normally it can all fit on one page. This option is easy to create but highly competitive for that same reason. I do not use checklists very often since it does not allow me to connect as much as I'd like to with the reader. Although if the main goal is to give your audience check steps to achieve results quickly and easily, this is the go-to option. 2. Step-By-Step Guides This option provides a full road map to achieve a more complex goal. I normally limit this to 5 steps one page each. 3. Resource list Some audiences just need to know where to go and they can figure out the rest from there 4. A Compelling Video Video is becoming the right hook in lead generation in today's world. A video of you with a comp